Microsoft has been busy recently.
At its Build Developer Conference last week, the software
Giant Advertised Windows 10
Wanted to get new integrations with Android and iPhone .
Earlier this month, revealed
A new Surface Laptop along with a new version of its
Flagship Operating System – called Windows
10 S – to operate it.
Oh, and next week Microsoft
Expected to reveal a new surface tablet .
The moves are all connected, Microsoft
CVP by Windows Joe Belfiore who also serves as advisor for
The company's education company, told Business Insider on
Build the conference last week.
People use different types of devices, not just Windows PCs,
Belfiore said. If Windows wants to win, it should be fine
With non-Windows gadgets like iPhones and Android smartphones.
Meanwhile, Windows 10's mission is to win over tech savvy
Students who already live this PC-plus smartphone
"Thematically, we are hoping to support this multi device
The world, "Belfiore said.
In the interview, Belfiore talked about competing with Google,
Improving the Windows Store and how Microsoft convinced
Create a new version of iTunes to its app marketplace.
One big reason for the success of Google Chromebooks is that they are
Cheap and easy for the schools to cope with. And because Chrome OS
Is a little more than the Chrome browser in a fancy shell, they
Punch over their weight performance-wise and do not be bogged
Down by software running in the background.
This is a historic weakness for Windows. Back in 2007,
An anonymous Microsoft boss referred infamously
Software on new Windows PC & # 39; is like "craplets" – junk that
Lowers the computer and reduces its performance
time. And while that is definitely something
Better, the kind of "software root", as it's called, is still one
Belfiore is kinder than exec a decade ago – PC
The manufacturers are "appropriate," he said
Just trying to pre-load useful apps for theirs
customers. Still forward, he would like to have Windows 10 devices
"Seems to all their customers to be very reliable and high
Performance and non-degrading. "
Windows 10 S is supposed to address take a step in that direction
And offer an experience that is comparable to Chrome OS. It controls
Off many of the same boxes – faster startup time, easy IT
Department of Management, and no software advice. Windows 10 S devices
Will drive as smooth on day 100 as on day 1, Microsoft may like it
say. And it will be available on under $ 300 laptops.
But unlike Chromebooks, they are the Windows 10 S laptops, which are
Targeted in the education market, all sports will benefit
Windows – including full versions of Microsoft Office,
Well-known start menu interface and soon improved support for everyone
The devices they already use.
The big balance
All of these benefits in Windows 10 S come with a remarkable one
cost. To ensure that no viruses, malware or harmful "craplets"
Affect system performance and ruin your experience, Microsoft
Only allow Windows 10 S users to install software they have
Downloaded from the Windows Store. Unfortunately, Microsoft's app
The market is missing more of the most popular apps and goes far behind
Apple App Store or Google Play in the total number of apps
But it's only a matter of time before the store reaches its fullest
Potential, Belfiore said. Windows 10 is not yet two years old
Old, and when it grows, it will attract more apps
Store, he argued.
"Windows 10 is pretty young," he said. "You must have the scale
To get engagement. "
AP Photo / Elaine
Windows 10 S will play an important role in Microsoft trying to
Now that scale, Belfiore said. Because it goes to school,
As Microsoft sees as a growth market, it can get a lot
Young, app savvy customers use Windows. And because
Windows 10 S allows only users to download apps from Windows
Large developers who want to reach these students can be
Convinced to start making apps for it
The dynamic explains why Apple recently decided to list
ITunes in the Windows Store, Belfiore said. For students
Uses Windows 10 S to purchase music or movies from iTunes
Or access the Apple Music streaming service as needed
To work with Microsoft to get the full version of iTunes
So while the Windows Store can be a too-run today, its ability
Attracting apps like iTunes and Spotify is a sign of things
Come, he said.
"We're starting to get to the dump," Belfiore said.